QuarkXPress 2015 review: Chock full of new features requested by you

quarkXPress The past several versions of QuarkXPress added features that were most requested in Quark’s user surveys, and QuarkXPress 2015 continues this strategy. For example, they changed its version numbering scheme to indicate the year of release (otherwise this would be QuarkXPress 11), and the product is still offered with a traditional perpetual license rather than requiring an ongoing rental fee. QuarkXPress 2015’s big new features include fixed-layout eBooks, text variables that automatically populate content such as running headers, a new table feature with Excel integration, automatic footnotes and endnotes, and PDF/X-4 output. ePub enhancements A large portion of Quark’s user base produces corporate communications, financial reports, books, and other publications. QuarkXPress 2015 enhances these kinds of workflows. (In many companies, QuarkXPress is just one part of a multi-stage automated system that produces electronic, printed, and web documents.) The ePub format has two variants: Reflowable, commonly used for novels, textbooks, and other simple text-and-pictures publications; and the newer Fixed Layout ePub, the preferred format for publications whose layout is as important as its text and pictures—for example, children’s books, travel guides and cookbooks. QuarkXPress 2015 new layout ipad To assist in creating a Fixed Layout ePub, QuarkXPress 2015 provides standard device page sizes, such as iPad and Kindle Fire. The eBook layout space in QuarkXPress 2015 supports both Fixed and Reflowable ePubs. (While you cannot export a Fixed Layout ePub from an existing Print layout, you can still build a Reflowable ePub from an existing Print layout.) There are benefits and drawbacks to this forked approach, and its value depends on your existing content and future plans. The main benefit to Quark’s approach is that you can design one layout for your eBook and let QuarkXPress optimize its page size and special features for each output format. Once inside your new eBook document, you can use all the rich layout tools in QuarkXPress, including sharing Style Sheets, Colors, Item Styles, Footnote Styles and other attributes across Print, App Studio and eBook layouts. This makes it much easier to keep an identity consistent across multiple layouts.

HTML5 and SEO Myths

SEO-HTML5-595x350-595x350 HTML5 is the latest iteration of the W3C's markup language, and as more and more webmasters and companies take advantage of its capabilities, it is only natural that certain myths and fallacies will pop-up regarding its benefits and pitfalls. One area, in particular, that we see this happening is in the SEO arena. To help clear this matter up, today's blog post will look at some common HTML5 search engine optimization myths. Search Engine Optimization Myths It is hard to understand the myths behind HTML5 and search engine optimization without knowing some common SEO myths themselves. To further complicate matters, the major search engines (Google, Bing, etc) are not very forthcoming with the various parts of their ranking algorithms. This leads to more confusion, as SEOs and Internet Marketers debate what works and what doesn't. Add in a new or updated "version" of HTML, and you can see why these myths begin to become part of the popular web development lexicon. SEO Myth: HTML5 Does Not Help Ranking I have seen the claim on many websites that HTML5 does not have any effect on your position in the search engine page results (SERPs) at all - and even some who claim it has a negative effect on your digital marketing efforts. To answer the question in simple terms: yes, when used properly, HTML5 can help with your SEO efforts - just as previous HTML specifications could. HTML5 has some special elements to it, however, that make it far easier for search engines and bots to truly understand not just the words within the various elements, but the intent of the elements themselves. Known as Semantic elements, these new tags are meant to better define the layout of pages and better describe their contents. SEO Myth: HTML5 Is Bad For Video While they are coming around, some webmasters preferred (and still prefer) to use Flash for embedding video content on web pages. Those that still opt for this route are missing out on some key HTML5 features that allow you to make videos more SEO-friendly. Using the tag, you can add additional information about the content in your videos. HTML5 allows for the use of labels, captions, and subtitles on video content, giving you an extra opportunity to define your media. As an aside, the same type of parameters exist for static image content as well. Instead of relying on img tags and "alt" text, HTML5 gives you the tag and to define "captions" - just like you would see in old printed newspapers. SEO Myth: You Can Only Use One h1 Tag Even prior to the invention of HTML5, the proper use of the h1 tag (and heading tags in general) lead to much confusion for web developers and SEOs alike. Now that the newest iteration of our favorite markup language is in full steam, the mystery around h1 tags has become even cloudier, as new rules are in place that dictate the proper - or better put, "best" - use of the tags within a document. For starters, you can absolutely use more than one h1 tag on your page. In fact, if your content calls for it, you should use multiple h1 tags. The general rule of thumb is this: for each new "content section", you can use an h1 to label your section. Note that you do not have to use an h1 - you can use any header tag you deem necessary. However, as a best practice, I advise that you do. If you need more than one label or header in an article section, you should use the traditional h tag heirarchy (for example, h2, h3, and so forth). Other Reasons HTML5 Is Good For SEO While there are plenty of myths floating around about the overall negative effects of HTML5 on SEO, the truth of the matter is that the markup has many great benefits that will help your site rank better than previous iterations or specifications. From helping with code validation to speeding up web page load times (a factor Google uses for its ranking algorithm), HTML5 truly was designed to help webmasters better define their layouts, content, and indeed their entire websites in a way that makes sense not only to humans, but to search engines as well. So do not buy into the negative hype around HTML5 from an Internet marketing standpoint. Many, many hours of research and planning went into developing it and ensuring it made the work of Google and Bing much easier. Take advantage of that hard work and consider updating your old site to current standards!

HTML5 Tips for Optimizing Speed

HTML5_sticker HTML5 brings many great features and benefits to the table, but one of the most often overlooked features is one that has become increasingly important from a visitor usability standpoint and, as Google recently stated, from a search engine optimization (SEO) perspective. This ability to increase page load times and decrease server loads is the very subject of today's HTML5 development article. HTML5 Best Practices for Speed Optimization We live in a fast food world. The lumbering beast once known as "Patience" has steadily been defeated by the hand of almighty technology. Gone are the days of slow and steady wins the race. Today, more than ever, speed is everything. This applies to everything - whether that be cooking a delicious corn dog or surfing the web for the latest celebrity gossip. The world no longer wants a story - they want sound bites. The faster the better. If you are like me, you may remember logging onto the Internet before "The Internet" - the old bulletin board systems (BBS). You would dial-up with your old 1200kbs modem and wait patiently for the screech and clang symphony of sweet connected bliss. Your reward for this patience? A bunch of text with no real images (maybe some ascii characters arranged to look like a picture) and certainly no videos. Ah, those were the days. Today, however, websites must be more than mere text. They must be media rich and tech savvy. At the same time, they cannot sacrifice function or speed. We Internet users want our cake and want to eat it too. Factor in the dawn of the mobilization of the Internet, and it is more important than ever to adhere to web development best practices, particularly when it comes to speed optimization and server load times. To help you in this endeavor, below are some tips for optimizing HTML5 websites for mobile and desktop users. Prioritize Assets When a user visits a web page - be it via a desktop computer, tablet, or mobile device, all of the content a user sees without having to scroll down at all, is known as above-the-fold content. Any part of the page that requires the user to scroll down is known as below-the-fold. Best web practices dictate that any content (text, image, media, etc) that are above the fold should render (ideally) without requiring numerous trips back to the server and the user's computer. This is especially true for visitors with mobile browsers, as their network speed and browser speed is likely less than that of their desktop and home networks. There are several steps you can take to prioritize any above-the-fold content. For starters, you can reduce the amount of assets that are resource intensive, such as large, high resolution images. Another way to reduce the amount of resources needed is to structure your HTML5 code in such a way that it loads all of your important, above-the-fold assets and content first, then load up everything below-the-fold. Minify Your Resources As seasoned coders, sometimes we like to experiment with page elements, sometimes on-the-fly. Maybe we implement a new portion of code and comment out older, less efficient code, opting to "hide" the code rather than remove it completely, just in case we need it in the future, or your new fix causes problems you did not foresee. Nothing wrong with that. What tends to happen to the best of us, more often than not, is that we forget to go back and remove all of that unused code. This pads up our files and is sloppy coding practice. When we talk about minifying resources, we are specifically discussing the art of minification. That is, remove any and all code or data that is either a duplicate of existing code, or is (for all intents and purposes) unused. It also includes removing extraneous comments in our code, whitespace, unnecessary formats, and even creating variable and function names that are shorter. Essentially, whatever you can do to shorten your code and ease the burden on the web browser. Minifying code includes HTML5, CSS, and JavaScript as well. Enable Compression on Your Web Server Finally, setup gzip compression on your web server to help reduce the page load time (sometimes you can actually increase your site's speed by upwards of 90%). There are many resources available on the web that can show you how to enable compression - no matter what type of server you use - and that discuss the benefits of gzip compression. A quick Google search should have you up and running in no time!

YouTube believes in the future of HTML5

YouTube-logo-full_color.0 If you’ve been feeling down about your inability to livestream things at 60fps on YouTube then now is your time to rejoice! To please the gamer masses who have swarmed YouTube and flooded it with content in recent years YouTube has recently added the ability to livestream content in 60FPS forHTML5-compatible browsers. For those of you who have always believed that HTML5 would eventually catch on now is the time when it may finally be! From now on when you start a stream in 60fps, anyone watching it will be able to choose to watch in in 720p60 or 1080p60! So for those of you who were worried about your viewers missing a single frame of your epic 360 no scopes worry no more. And now if you run a little late to your favorite player’s stream it will be alright! YouTube has also brought on the feature to be able to rewind and fast forward a stream while it is live so you don’t miss a second of the action! This all will only be available to users who have HTML5 compatible browsers though, so it may be time for you to hit that update button that’s been flashing in the corner for a few years.

Explore The Legend of Zelda’s Hyrule in your browser

96457-thumb-604x270 A major part of the appeal of The Legend of Zelda series is its setting: Hyrule is a fantasy world that's equal parts epic and charming. Venturing out into its open fields and finding all of its secrets is a huge task in the game, but now you can do it all from a web browser. A group of developers created a browser-based version of the map from A Link to the Past, so that you can pan across the beautiful, pixelated green fields and blue waters of the land of legend. It even has a bit of animation, so that you can see Chu Jellys wander around or just simply watch the waves bob up and down. And because it's built in HTML5, you can also explore Hyrule from your phone.